Welcome to the media resource website page
The collateral provided on this page can only be used for the promotion of the Aorangi Surgical Group. Unauthorized use of any image and other creative work in this site is strictly forbidden. Please email us to discuss your needs and to receive permission to use the marketing text, photography and graphics provided. Any dissemination or use of this information by a person other than the intended recipient is unauthorized and may be illegal. Thank you.
Logo specification guide
Always use the following electronic files. No attempt should be made to re draw the logo. Before using the logo, please read our logo specification guide: ASG-LogoSpecification.pdf
Colour formats
Every screen and printer will reproduce colours slightly differently. By standardizing the colours, different manufacturers in different locations can all refer to the Pantone system to make sure colors match as closely as possible. The colour specification is a guide only. The CMYK and RGB breakdown is not a literal translation of the Pantone colour. There can be very drastic differences in color when you choose a Pantone color and then print as four-color process (CMYK). We recommend that you always compare an official Pantone swatch to a CMYK proof, before committing to a print run, so all parties will be aware of possible color shifts.
File formats
Which file format you use, will depend on what you are using it for.
- .jpg
(PIXEL) Not editable or scalable.
Use for: Powerpoint, MS Word
Suitable for viewing on screen and fixed resolution printing, if the file is scaled up it will start to loose its quality.
.jpg file formats are made from pixels, (dots/pixels per inch) the more dots/pixles per inch (DPI/PPI) the better the qualitiy for a file.
300dpi is commonly used for printing, and 72dpi is commonly used for the internet. Our .jpgs are supplied at 300dpi. - .png
(PIXEL) Not editable or scalable.
Use for: Website
This file format is simlar to a .jpg file, however it also has a transparet background. - .pdf
(SHAPE) Editable and scalable.
Use for: Printing, Signwriting, Monogramming
Perfect for printing, signwriting, monogramming.
Our logos saved to this format, are made up of shapes (not pixels) so that this ile is can can be scaled indefinitely with out loosing quality.